Limestone Sales & Lettings Office Manager Paul Neale talks about the power and advantages of using social media to promote your sales and lettings business.
Social media is a powerful tool which can boost awareness of brands and help generate more customer leads. But how can social media specifically benefit property agents? There are actually more benefits than you’d probably realise…
By promoting your properties on social media, it allows your audience to share, tag others and react instantly to what you’re posting. This is a cost-effective way to advertise and promote your properties, all with the help of those interested in what you have to offer!
Whether you are buying your first property, the property you set to retire in or looking for a property to rent, the process of property searching is unique to every person. Therefore, having your own social media accounts for your property agency allows you to reach out to new audiences and adds a personal touch to your organisation by providing an opportunity to share what makes you stand out from your competition.
Social media does not only help you to promote the properties you have on offer, but also the services you provide – which is what we also promote! This allows our customers to get direct links to services they may need from us on our website. By keeping your customers in the know of what you have to offer as a company is just as important (if not more) as promoting what properties you have available to buy or rent. Having your customers know that you can be a helping hand from a buyer and sellers’ perspective is a massive bonus for your company.
When promoting properties via social media, give potential customers snippets of useful information. High – quality images are also a powerful asset that can immediately connect a user with a property. If you’ve also had a property on your site for a while, you can always add an alternative perspective on promoting the property by remarketing it on your social media.
Hashtags are also another great way to promote your services and properties. As you can see, we have used #property #rent and #MK, short and simple tags that relate to the tweet. These can help you massively with boosting the awareness of your property.
If a user who has never heard of your company is currently looking at the hashtag #rent and spots the property you had posted and clicks the link-result!
Another way to gain a trusted relationship with your customers and followers is by posting content other than things to do just with your own company. At Limestone we like to post top tips, latest news and useful articles to help inform our customers and share best practice. Another good content tip is to keep up with the seasons and post content related to the season you’re in help to stay relatable and relevant to your following. For example, we recently posted this on our twitter:
Not only is it relevant to something that a lot of people face in the New Year/Christmas, but it is also a third-party post, giving our customers the best advice and guidance to tackling moving out before the New Year.
Showing your customers that you have got advice for them from your own expertise and sourcing others helps to make you build a better sense of trust and a better relationship with them.
Overall, if you invest the time in social media it can become a powerful marketing tool for property agents. From boosting the awareness of your new properties to helping to build a better relationship with your customers, the opportunities and power that social media can give you are endless, so why not give it a try?
For more tips like these and to get the best price for your property, contact the team on 01908 234 111 or email us at firstname.lastname@example.org